Strategic marketing management : planning, implementation and control / (Record no. 18571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607213019.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.13 |
| -- | Wil |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750659383 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management : planning, implementation and control / |
| Statement of responsibility, etc. | Richard M. S. Wilson and Colin Gilligan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2013 |
| 501 ## - WITH NOTE | |
| With note | 23825 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5415.13 Wil |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 09.04.2014 | HF 5415.13 Wil | H020966 | 09.04.2014 | 07.06.2023 | Open Book Shelf |