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How to measure digital marketing : metrics for assessing impact and designing success / (Record no. 18728)

000 -LEADER
fixed length control field	00487 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607213056.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5415.1265
--	Flo
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781137340689
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Flores, Laurent
245 ## - TITLE STATEMENT
Title	How to measure digital marketing : metrics for assessing impact and designing success /
Statement of responsibility, etc.	Laurent Flores
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Palgrave Macmillan
Date of publication, distribution, etc.	2014
501 ## - WITH NOTE
With note	23984
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Webometrics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5415.1265 Flo
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2014-06-04
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2014-06-04

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP ACADEMY (HA)	HELP ACADEMY (HA)	New Materials Shelf	05.08.2014		HF 5415.1265 Flo	H021335		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	04.06.2014		HF 5415.1265 Flo	H021189		07.06.2023	Open Book Shelf