Capture the mindshare and the market share will follow : the art and science of building brands / (Record no. 18901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00525 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607213136.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.1255 |
| -- | Gil |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137278517 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gill, Libby |
| 245 ## - TITLE STATEMENT | |
| Title | Capture the mindshare and the market share will follow : the art and science of building brands / |
| Statement of responsibility, etc. | Libby Gill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2013 |
| 501 ## - WITH NOTE | |
| With note | 24157 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication - Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5415.1255 Gil |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2014-08-05 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 05.08.2014 | HF 5415.1255 Gil | H021337 | 07.06.2023 | Open Book Shelf |