Marketing communications : brands, experiences and participation / (Record no. 19109)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00526 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607213224.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.123 |
| -- | Fil |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273770541 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications : brands, experiences and participation / |
| Statement of responsibility, etc. | Chris Fill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2013 |
| 501 ## - WITH NOTE | |
| With note | 24370 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5415.123 Fil |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Full call number | Barcode | Date last checked out | Price effective from | Koha item type | Total Checkouts | Date last transaction | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 20.03.2015 | HF 5415.123 Fil | H022078 | 07.06.2023 | Open Book Shelf | 21.10.2014 | ||||||||
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 20.03.2015 | HF 5415.123 Fil | H022079 | 07.06.2023 | Open Book Shelf | 21.10.2014 | ||||||||
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 17.04.2017 | HF 5415.123 Fil | H024490 | 07.06.2023 | Open Book Shelf | 21.10.2014 | Inv-2017-02-28 | |||||||
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 17.04.2017 | HF 5415.123 Fil | H024491 | 07.06.2023 | Open Book Shelf | 21.10.2014 | Inv-2017-02-28 | |||||||
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 21.10.2014 | HF 5415.123 Fil | H021634 | 07.06.2023 | Red Spot Book | |||||||||
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 21.10.2014 | HF 5415.123 Fil | H021635 | 07.06.2023 | Open Book Shelf | 21.10.2014 | ||||||||
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 21.10.2014 | HF 5415.123 Fil | H021636 | 07.06.2023 | Open Book Shelf | 21.10.2014 |