Contemporary advertising and integrated marketing communications / (Record no. 20147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607214130.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5821 |
| -- | Are |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318389 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications / |
| Statement of responsibility, etc. | William F. Arens, Michael F. Weigold, Christian Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Date of publication, distribution, etc. | 2013 |
| 501 ## - WITH NOTE | |
| With note | 25418 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5821 Are |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 30.11.2015 | 4 | 2 | HF 5821 Are | H022900 | 24.10.2024 | 05.12.2023 | 05.12.2023 | 07.06.2023 | Open Book Shelf | |||||
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 30.11.2015 | HF 5821 Are | H022901 | 30.11.2015 | 07.06.2023 | Open Book Shelf | |||||||||
| FOUNDERS LIBRARY (S2) | FOUNDERS LIBRARY (S2) | New Materials Shelf | 07.03.2016 | HF 5821 Are | H023254 | 30.11.2015 | 07.06.2023 | Open Book Shelf | |||||||||
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 07.03.2016 | HF 5821 Are | H023253 | 30.11.2015 | 07.06.2023 | Open Book Shelf | |||||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 07.03.2016 | HF 5821 Are | H023255 | 30.11.2015 | 07.06.2023 | Open Book Shelf | |||||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 15.06.2016 | HF 5821 Are | H023570 | 30.11.2015 | 07.06.2023 | Open Book Shelf | |||||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 15.06.2016 | HF 5821 Are | H023571 | 30.11.2015 | 07.06.2023 | Open Book Shelf |