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(The) fundamentals of advertising / (Record no. 20376)

000 -LEADER
fixed length control field	00456 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607214222.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5821
--	Wim
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780750615624
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wilmshurst, John
245 ## - TITLE STATEMENT
Title	(The) fundamentals of advertising /
Statement of responsibility, etc.	John Wilmshurst and Adrian Mackay
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Routledge
Date of publication, distribution, etc.	2011
501 ## - WITH NOTE
With note	25653
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mackay, Adrian
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5821 Wim
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2016-03-04
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2024-03-14

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	04.03.2016		HF 5821 Wim	H023349		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	04.03.2016	1	HF 5821 Wim	H023350	29.02.2024	07.06.2023	Open Book Shelf