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Advertising and IMC : principles and practice / (Record no. 20609)

000 -LEADER
fixed length control field	00518 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607214319.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5821
--	Mor
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292017396
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra
245 ## - TITLE STATEMENT
Title	Advertising and IMC : principles and practice /
Statement of responsibility, etc.	Sandra Moriarty, Nancy Mitchell, William Wells
250 ## - EDITION STATEMENT
Edition statement	10th global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Pearson
Date of publication, distribution, etc.	2015
501 ## - WITH NOTE
With note	25896
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mitchell, Nancy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Wells, William
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5821 Mor
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2024-07-04
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2016-05-25

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	25.05.2016	1	HF 5821 Mor	H023466	04.07.2024	07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	25.05.2016		HF 5821 Mor	H023467		07.06.2023	Open Book Shelf