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(The) ultimate marketing plan : target your audience! get out your message! build your brand! / (Record no. 20843)

000 -LEADER
fixed length control field	00563 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607214423.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5415
--	Ken
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Inv-2016-06-17
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781440511844
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kennedy, Dan S.
245 ## - TITLE STATEMENT
Title	(The) ultimate marketing plan : target your audience! get out your message! build your brand! /
Statement of responsibility, etc.	Dan S. Kennedy
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Adams Business
Date of publication, distribution, etc.	2011
501 ## - WITH NOTE
With note	26131
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5415 Ken

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date received	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last transaction	Date last checked out	Price effective from	Koha item type
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	26.09.2016	Inv-2016-06-17		HF 5415 Ken	H023781	26.09.2016		07.06.2023	Open Book Shelf