Marketing management / (Record no. 21876)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00784 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240129111651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292106083 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Inv-2018-01-23 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LOC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 501 ## - WITH NOTE | |
| With note | 27167 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | http://library.help.edu.my/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | EBSCO |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/EruiCW-GBD9ErlvrPH-TETkBAlF_TetKH7cV5N_Y6csajw?e=bzQruP">https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/EruiCW-GBD9ErlvrPH-TETkBAlF_TetKH7cV5N_Y6csajw?e=bzQruP</a> |
| Link text | HELP eBooks Repository |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| Source of classification or shelving scheme | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2019-10-22 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 27.01.2018 | Inv-2018-01-23 | HF 5415.13 Kot | EB000016 | 07.06.2023 | eBooks |