Marketing research : an applied approach / (Record no. 22042)
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000 -LEADER | |
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fixed length control field | 00611 a2200217 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230607214854.0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF |
Item number | 5415.2 |
-- | Mal |
037 ## - SOURCE OF ACQUISITION | |
Source of stock number/acquisition | Inv-2018-05-19 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292103129 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K. |
245 ## - TITLE STATEMENT | |
Title | Marketing research : an applied approach / |
Statement of responsibility, etc. | Naresh K. Malhotra, Daniel Nunan, David F. Birks |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education |
Date of publication, distribution, etc. | 2017 |
501 ## - WITH NOTE | |
With note | 27336 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research - Methodology |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Nunan, Daniel |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Birks, David F. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Open Book Shelf |
-- | HF 5415.2 Mal |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-09-11 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-09-11 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
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ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 24.05.2018 | Inv-2018-05-19 | HF 5415.2 Mal | H025091 | 07.06.2023 | Open Book Shelf | |||||||
ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 13.09.2019 | Rec-2019-09-13 | HF 5415.2 Mal | H025585 | 07.06.2023 | Open Book Shelf |