Marketing communications : an integrated approach / (Record no. 22103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607214912.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.123 |
| -- | Smi |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Gift |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749407759 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications : an integrated approach / |
| Statement of responsibility, etc. | P. R. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Date of publication, distribution, etc. | 1993 |
| 501 ## - WITH NOTE | |
| With note | 27397 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5415.123 Smi |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2018-07-12 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 03.07.2018 | Gift | HF 5415.123 Smi | H025172 | 07.06.2023 | Open Book Shelf |