(The) new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly / (Record no. 22401)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00674 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607215026.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.1265 |
| -- | Sco |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Rec-2019-04-10 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119362449 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman |
| 245 ## - TITLE STATEMENT | |
| Title | (The) new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly / |
| Statement of responsibility, etc. | David Meerman Scott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2017 |
| 501 ## - WITH NOTE | |
| With note | 27710 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | http://library.help.edu.my/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet in public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | EBSCO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| -- | HF 5415.1265 Sco |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 11.04.2019 | Rec-2019-04-10 | HF 5415.1265 Sco | EB000100 | 22.10.2019 | 07.06.2023 | eBooks |