Media planning and buying in the 21st century : workbook / (Record no. 22468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00533 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607215040.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5826.5 |
| -- | Ges |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Rec-2019-05-03 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781505326895 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Geskey, Ronald D. |
| 245 ## - TITLE STATEMENT | |
| Title | Media planning and buying in the 21st century : workbook / |
| Statement of responsibility, etc. | Ronald D. Geskey |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | 2020 : Marketing Communication LLC |
| Date of publication, distribution, etc. | 2015 |
| 501 ## - WITH NOTE | |
| With note | 27777 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5826.5 Ges |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 05.05.2019 | Rec-2019-05-03 | HF 5826.5 Ges | H025448 | 08.05.2019 | 07.06.2023 | Open Book Shelf |