Advertising and IMC : principles and practice / (Record no. 22482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607215043.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5821 |
| -- | Adv |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Rec-2019-05-06 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292262062 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC : principles and practice / |
| Statement of responsibility, etc. | Sandra Moriarty ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education Limited |
| Date of publication, distribution, etc. | 2019 |
| 501 ## - WITH NOTE | |
| With note | 27791 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5821 Adv |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2019-05-13 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 08.05.2019 | Rec-2019-05-06 | HF 5821 Adv | H025453 | 07.06.2023 | Open Book Shelf |