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Social media and integrated marketing communication : a rhetorical approach / (Record no. 22773)

000 -LEADER
fixed length control field	00617 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607215138.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5415.12
--	Per
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Rec-2019-10-09
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781498516167
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Persuit, Jeanne M.
245 ## - TITLE STATEMENT
Title	Social media and integrated marketing communication : a rhetorical approach /
Statement of responsibility, etc.	Jeanne M. Persuit
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Lexington Books
Date of publication, distribution, etc.	2013
501 ## - WITH NOTE
With note	28089
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Social aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Social media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication - Technological innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5415.12 Per
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2019-10-14

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	09.10.2019	Rec-2019-10-09		HF 5415.12 Per	H025626		07.06.2023	Open Book Shelf