Digital marketing analytics : making sense of consumer data in a digital world / (Record no. 23377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666 a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607215335.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.1265 |
| -- | Hem |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Rec-2020-09-12 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780789759603 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hemann, Chuck |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing analytics : making sense of consumer data in a digital world / |
| Statement of responsibility, etc. | Chuck Hemann, Ken Burbary |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education Ltd. |
| Date of publication, distribution, etc. | 2018 |
| 501 ## - WITH NOTE | |
| With note | 28712 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burbary, Ken |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5415.1265 Hem |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2020-09-12 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2020-09-12 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 12.09.2020 | Rec-2020-09-12 | HF 5415.1265 Hem | H025866 | 07.06.2023 | Open Book Shelf | |||||||
| FOUNDERS LIBRARY (S2) | FOUNDERS LIBRARY (S2) | New Materials Shelf | 12.09.2020 | Rec-2020-09-12 | HF 5415.1265 Hem | H025867 | 07.06.2023 | Open Book Shelf |