Integrated advertising, promotion, and marketing communications / (Record no. 24136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230608004428.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415.123 |
| -- | Clo |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Rec-2022-11-29 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292411217 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2022 |
| 501 ## - WITH NOTE | |
| With note | 29479 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 1.PP 2.EMO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5415.123 Clo |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2023-11-18 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2023-01-13 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 29.11.2022 | Rec-2022-11-29 | 1 | HF 5415.123 Clo | H026188 | 26.06.2023 | 10537160009631159 | 08.06.2023 | Open Book Shelf | |||||
| FOUNDERS LIBRARY (S2) | FOUNDERS LIBRARY (S2) | New Materials Shelf | 13.01.2023 | Rec-2023-01-13 | HF 5415.123 Clo | H026283 | 08.06.2023 | Open Book Shelf |