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Marketing research : an applied orientation / (Record no. 24140)

000 -LEADER
fixed length control field	00540 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230608004429.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5415.2
--	Mal
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Rec-2022-11-29
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292265636
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title	Marketing research : an applied orientation /
Statement of responsibility, etc.	Naresh K. Malhotra
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Pearson Education
Date of publication, distribution, etc.	2020
501 ## - WITH NOTE
With note	29483
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research - Methodology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	PP
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5415.2 Mal

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date received	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last transaction	Date last checked out	Price effective from	Koha item type
					FOUNDERS LIBRARY (S2)	FOUNDERS LIBRARY (S2)	New Materials Shelf	29.11.2022	Rec-2022-11-29		HF 5415.2 Mal	H026190	03.12.2022		08.06.2023	Open Book Shelf