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Marketing communications : touchpoints, sharing and disruption / (Record no. 24427)

000 -LEADER
fixed length control field	00598 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230608004528.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5415.123
--	Fil
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Rec-2023-03-09
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292234977
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Fill, Chris
245 ## - TITLE STATEMENT
Title	Marketing communications : touchpoints, sharing and disruption /
Statement of responsibility, etc.	Chris Fill, Sarah Turnbull
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Pearson
Date of publication, distribution, etc.	2019
501 ## - WITH NOTE
With note	29777
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Turnbull, Sarah
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	BC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5415.123 Fil
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2023-03-09

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	09.03.2023	Rec-2023-03-09		HF 5415.123 Fil	H026324		08.06.2023	Open Book Shelf