Consumer behavior : building marketing strategy / (Record no. 4122)

000 -LEADER
fixed length control field 00638 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230607141914.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.33
Item number U6Haw.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 ## - TITLE STATEMENT
Title Consumer behavior : building marketing strategy /
Statement of responsibility, etc. Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. 1998.
501 ## - WITH NOTE
With note 8095
520 ## - SUMMARY, ETC.
Summary, etc. Includes diskette.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior - United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys - United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior - United States - Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.; Coney, Kenneth A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Open Book Shelf
-- HF5415.33 U6Haw.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date received Total Checkouts Full call number Barcode Date last transaction Date last checked out Price effective from Koha item type
  Lost   Damaged   HELP UNIVERSITY (HU) HELP UNIVERSITY (HU) New Materials Shelf 20.08.2007   HF5415.33 U6Haw. H007621 19.07.2007   07.06.2023 Open Book Shelf
  Lost       HELP UNIVERSITY (HU) HELP UNIVERSITY (HU) New Materials Shelf 20.08.2007   HF5415.33 U6Haw. H007623 19.07.2007   07.06.2023 Open Book Shelf

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