Romancing the customer : maximizing brand value through powerful relationship management / (Record no. 7392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495 a2200157 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607143218.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.55 |
| Item number | Tem. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul. |
| 245 ## - TITLE STATEMENT | |
| Title | Romancing the customer : maximizing brand value through powerful relationship management / |
| Statement of responsibility, etc. | Paul Temporal and Martin Trott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | J. Wiley |
| Date of publication, distribution, etc. | 2001. |
| 501 ## - WITH NOTE | |
| With note | 12133 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trott, Martin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF5415.55 Tem. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 20.08.2007 | HF5415.55 Tem. | H009694 | 19.07.2007 | 07.06.2023 | Open Book Shelf |