Services marketing in Asia : a case book / (Record no. 8377)

000 -LEADER
fixed length control field 00590 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230607154358.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number Wir.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
245 ## - TITLE STATEMENT
Title Services marketing in Asia : a case book /
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson/Prentice Hall
Date of publication, distribution, etc. 2005.
501 ## - WITH NOTE
With note 13237
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries - Asia - Marketing - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries - Asia - Management - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services - Asia - Marketing - Case Studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Open Book Shelf
-- HD9980.5 Wir.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2007-07-19
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last checked out Price effective from Koha item type
          ELM LIBRARY (ELM) ELM LIBRARY (ELM) New Materials Shelf 20.08.2007   HD9980.5 Wir. H000525   07.06.2023 Open Book Shelf

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