Normal view MARC view ISBD view

Marketing management : a strategic decision-making approach / (Record no. 9455)

000 -LEADER
fixed length control field	00527 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607154812.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	Mul
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mullins, John W.
245 ## - TITLE STATEMENT
Title	Marketing management : a strategic decision-making approach /
Statement of responsibility, etc.	John W. Mullins, Orville C. Walker, Harper W. Boyd
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill / Irwin
Date of publication, distribution, etc.	2008
501 ## - WITH NOTE
With note	14424
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Boyd, Harper W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Title
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.13 Mul
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-31
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-31

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5415.13 Mul	H004981		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	22.11.2008		HF5415.13 Mul	H013352		07.06.2023	Open Book Shelf