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Sell the brand first : how to sell your brand and create lasting customer loyalty / (Record no. 9900)

000 -LEADER
fixed length control field	00543 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607154946.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69
Item number	B7Sti
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stiff, Dan
245 ## - TITLE STATEMENT
Title	Sell the brand first : how to sell your brand and create lasting customer loyalty /
Statement of responsibility, etc.	Dan Stiff
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	2006
501 ## - WITH NOTE
With note	14914
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products - Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer satisfaction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer loyalty
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products - Social aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HD69 B7Sti
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-08-23

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	24.08.2007		HD69 B7Sti	H005286		07.06.2023	Open Book Shelf