(The) new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer
Publication details: Kogan Page 2008Edition: 4th edSubject(s): Brand name products - ManagementLOC classification: HD69 | B7KapItem type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HD69 B7Kap (Browse shelf (Opens below)) | Available | H012563 |
15619
There are no comments on this title.