Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing / Jean-Marc Lehu

By: Lehu, Jean MarcPublication details: Kogan Page 2006Subject(s): Product management | Product life cycle | Branding (Marketing) - ManagementLOC classification: HF5415.15 | Leh
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HF5415.15 Leh (Browse shelf (Opens below)) Available H012559

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