Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot

By: Carlson, Curtis RContributor(s): Wilmot, William WPublication details: Crown Business 2006Subject(s): Technological innovations - Management - Case studies | Organizational effectiveness - Case studies | Creative ability in business - Case studies | Industrial management - Case studies | New products - Case studiesLOC classification: HD45 | Car
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