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Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling with Soren Askegaard ... [et al.]

Contributor(s): Schroeder, Jonathan E | Salzer-Morling, MiriamPublication details: Routledge 2006Subject(s): Brand name products | Branding (Marketing)LOC classification: HD69 | B7Bra

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Bra (Browse shelf (Opens below))	Available		H012573
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Bra (Browse shelf (Opens below))	Available		H012574

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Previous	HD69 B7Aak Brand leadership /	HD69 B7Aak Brand relevance : making competitors irrelevant /	HD69 B7Anh. Brand new justice : how branding places and products can help the developing world /	HD69 B7Bra Brand culture /	HD69 B7Dav Competitive success : how branding adds value /	HD69 B7Hai. Brand failures : the truth about the 100 biggest branding mistakes of all time /	HD69 B7Hea What is branding? /	Next

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