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Brand leadership / David A. Aaker, Erich Joachimsthaler

By: Aaker, David AContributor(s): Joachimsthaler, ErichPublication details: Free Press Business 2002Subject(s): Brand name products - United States - ManagementLOC classification: HD69 | B7Aak

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Aak (Browse shelf (Opens below))	Available		H012655
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Aak (Browse shelf (Opens below))	Available		H012656

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Previous	HD 66 Sch Smart leaders, smarter teams : how you and your team get unstuck to get results /	HD 66 Sun Wiser : getting beyond groupthink to make groups smarter /	HD66.7 Sen Senior leadership teams : what it takes to make them great /	HD69 B7Aak Brand leadership /	HD69 B7Aak Brand relevance : making competitors irrelevant /	HD69 B7Bal (The) brutal truth about Asian branding and how to break the vicious cycle /	HD69 B7Bra Brand culture /	Next

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