HELP Learning Resource Centre catalog › Details for: Introduction to advertising & promotion : an intregrated marketing communications perspective /

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Introduction to advertising & promotion : an intregrated marketing communications perspective / George E. Belch, Michael Belch.

By: Belch, George EContributor(s): Belch, Michael APublication details: Irwin 1993Edition: 2nd edSubject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Bel.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5823 Bel. (Browse shelf (Opens below))	Available		H003308

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