Made to stick : why some ideas survive and others die / Chip Heath and Dan Heath

By: Heath, ChipContributor(s): Heath, DanPublication details: Random House 2007Subject(s): Social psychology | Contagion (Social psychology) | Context effects (Psychology)LOC classification: HM1033 | Hea
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HM1033 Hea (Browse shelf (Opens below)) Available H012895

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