Integrated marketing communications : a primer / Philip J. Kitchen and Patrick De Pelsmacker
Publication details: Routledge 2004Subject(s): Communication in marketingLOC classification: HF5415.123 | Kit| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP ACADEMY (HA) New Materials Shelf | HF5415.123 Kit (Browse shelf (Opens below)) | Available | H014701 |
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| HF 5415.123 Fil Marketing communications : brands, experiences and participation / | HF 5415.123 Fil Marketing communications : brands, experiences and participation / | HF 5415.123 Fil Marketing communications : brands, experiences and participation / | HF5415.123 Kit Integrated marketing communications : a primer / | HF5415.123 Var Marketing communication : principles and practice / | HF 5415.1255 Hac Marketing in context : setting the scene / | HF 5415.1255 Raz (The ) Razak Roundtable : creating brand power for countries and companies |
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