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(The) design of business : why design thinking is the next competitive advantage / Roger Martin

By: Martin, RogerPublication details: Harvard Business Press 2009Subject(s): Creative ability in business | Lateral thinking | Creative thinking | Knowledge management | ManagementLOC classification: HD53 | Mar

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD53 Mar (Browse shelf (Opens below))	Available		H015285

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Previous	HD 53 Har HBR's 10 must reads on innovation	HD 53 Kar Intellectual capital : forty years of the Nobel Prize in economics /	HD53 Mar Game-changing strategies : how to create new market space in established industries by breaking the rules /	HD53 Mar (The) design of business : why design thinking is the next competitive advantage /	HD53 Mas Brainfruit : turning creativity into cash from East to West /	HD53 Mur Borrowing brilliance : the six steps to business innovation by building on the ideas of others /	HD53 Rob Out of our minds : learning to be creative /	Next

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