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(The) marketing primer / Geoff Lancaster and Lester Massingham.

By: Lancaster, GeoffContributor(s): Massingham, LesterPublication details: Heinemann Professional Publishing 1988Subject(s): MarketingLOC classification: HF5415 | Lan.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415 Lan. (Browse shelf (Opens below))	Available		H004580

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Previous	HF5415 Kum. Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	HF5415 Lam. Marketing /	HF5415 Lam. Marketing /	HF5415 Lan. (The) marketing primer /	HF5415 Lan. Marketing /	HF5415 Lan. Essentials of marketing : text and cases /	HF5415 Lan. Essentials of marketing : text and cases /	Next

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