Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

By: Kotler, PhilipContributor(s): Kartajaya, Hermawan | Setiawan, IwanPublication details: J. Wiley 2010Subject(s): MarketingLOC classification: HF5415 | Kot
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