Handbook of qualitative research methods in marketing / edited by Russell W. Belk

Contributor(s): Belk, Russell WPublication details: Edward Elgar 2006Subject(s): Marketing research - Methodology | Consumers - Research - Methodology | Qualitative research - MethodologyLOC classification: HF5415.2 | Han
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HF5415.2 Han (Browse shelf (Opens below)) Available H016513

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