Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Publication details: Prentice-Hall 1988Edition: 4th edSubject(s): Marketing - Management | Marketing - ResearchLOC classification: HF5415.13 | Mar.| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.13 Mar. (Browse shelf (Opens below)) | Available | H004945 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.13 Mar. (Browse shelf (Opens below)) | Available | H004947 |
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| HF5415.13 Macc. Basic marketing : a managerial approach / | HF5415.13 Macc. Basic marketing : a global: managerial approach / | HF5415.13 Man. Management dilemmas : when marketing becomes a minefield. | HF5415.13 Mar. Marketing management and strategy : a reader / | HF5415.13 Mar. Marketing management and strategy : a reader / | HF5415.13 Mar. Marketing handbook / | HF5415.13 Mar. Marketing strategy : a decision-focused approach / |
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