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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan

By: Morgan, JohnPublication details: J. Wiley 2012Subject(s): Branding (Marketing)LOC classification: HF5415.1255 | Mor

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.1255 Mor (Browse shelf (Opens below))	Available		H018547

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Previous	HF 5415.1255 Hac Marketing in context : setting the scene /	HF5415.1255 Hol Cultural strategy : using innovative ideologies to build breakthrough brands /	HF 5415.1255 Mon True story : how to combine story and action to transform your business /	HF5415.1255 Mor Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /	HF 5415.1255 Raz (The ) Razak Roundtable : creating brand power for countries and companies	HF 5415.1255 Raz (The ) Razak Roundtable : creating brand power for countries and companies	HF5415.1255 Sal (The) international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /	Next

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