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(The) strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale

By: Nagle, Thomas TContributor(s): Hogan, John E | Zale, JosephPublication details: Pearson 2011Edition: 5th edSubject(s): Pricing | Marketing - Decision makingLOC classification: HF5416.5 | Nag

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5416.5 Nag (Browse shelf (Opens below))	Available		H018542

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Previous	HF 5415.55 Mac 500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, Google+ YouTube, Instagram, LinkedIn, and more! /	HF5415.7 Bal. Basic business logistics : transportation, materials management, physical distribution /	HF5416.5 Bak Implementing value pricing : a radical business model for professional firms /	HF5416.5 Nag (The) strategy and tactics of pricing : a guide to growing more profitably /	HF5416.5 Pou Priceless : the myth of fair value (and how to take advantage of it) /	HF5417 Smi Pricing strategy : setting price levels, managing price discounts, and establishing price structures /	HF5429 Arn. Strategic retail management /	Next

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