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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim

By: West, DouglasContributor(s): Ford, John | Ibrahim, EssamPublication details: Oxford University Press 2010Edition: 2nd edSubject(s): Marketing managementLOC classification: HF5415.13 | Wes

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.13 Wes (Browse shelf (Opens below))	Available		H018722

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Previous	HF5415.13 Smi Creating market insight : how firms create value from market understanding /	HF 5415.13 Str Marketing and management models : a guide to understanding and using business models /	HF5415.13 Wes Strategic marketing : creating competitive advantage /	HF5415.13 Wes Strategic marketing : creating competitive advantage /	HF 5415.13 Wes Strategic marketing : creating competitive advantage /	HF5415.13 Win Marketing management /	HF5415.13 Win Marketing management /	Next

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