Field guide to marketing : a glossary of essential tools and concepts for todays manager / Chief contributor Tim Hindle; edited by Alistair D. Williamson.

By: Hindle, TimContributor(s): Williamson, Alistair DPublication details: Harvard Business School Press 1994Subject(s): Marketing - Dictionaries | Marketing - Management - DictionariesLOC classification: HF5412 | Hin.
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