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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson

By: Michaelson, Gerald APublication details: McGraw-Hill 2004Subject(s): Marketing | Sunzi, 6th cent. B.C. Sunzi bing faLOC classification: HF | 5415

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF 5415 Mic (Browse shelf (Opens below))	Available		H018891

Previous	No cover image available	No cover image available		No cover image available	No cover image available		No cover image available	Next
Previous	HF5415 Mar Marketing : real people, real choices /	HF5415 Mar Secrets of the marketing masters : what the best marketers do - and why it works /	HF 5415 Mar Marketing : a critical textbook /	HF 5415 Mic Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /	HF5415 Mid What you need to know about marketing /	HF 5415 Moo Market research : the process, data and methods using stata /	HF5415 Pal Introduction to marketing : theory and practice /	Next

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