Destination brands : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride

Contributor(s): Morgan, Nigel | Pritchard, Annette | Pride, RogerPublication details: Elsevier/Butterworth-Heinemann 2011Edition: 3rd edISBN: 9780080969305Subject(s): Advertising - Tourism | Tourism - MarketingLOC classification: G | 155
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