Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins

By: Quester, PascaleContributor(s): Pettigrew, Simone | Hawkins, Del IPublication details: McGraw-Hill Australia 2011Edition: 6th edISBN: 9780070287099Subject(s): Consumer behavior - Australia | Market surveys - Australia | Consumer behavior - Australia - Case studiesLOC classification: HF | 5415.33
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