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(The) $10 trillion prize : captivating the newly affluent in China and India / Michael J. Silverstein ... [et al.]

Contributor(s): Silverstein, Michael J | Ten trillion dollar prizePublication details: Harvard Business Review Press 2012ISBN: 9781422187050Subject(s): Consumers - China | Consumers - India | Affluent consumers - China | Affluent consumers - India | Consumers - China - Attitudes | Consumers - India - AttitudesLOC classification: HC | 430

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