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Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood

By: Masterman, GuyContributor(s): Wood, Emma HPublication details: Routledge 2011ISBN: 9780750663618Subject(s): Special events - Management | Special events - MarketingLOC classification: GT | 3405

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Item type	Current library	Call number	Status	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	GT 3405 Mas (Browse shelf (Opens below))	Available	G000414
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	GT 3405 Mas (Browse shelf (Opens below))	Available	G000421
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	GT 3405 Mas (Browse shelf (Opens below))	Available	G000415

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Previous	GT 3405 Get Event studies : theory, research and policy for planned events /	GT3405 Gol Special events : the roots and wings of celebration /	GT 3405 Hal Freelancer's guide to corporate event design : from technology fundamentals to scenic and environmental design /	GT 3405 Mas Innovative marketing communications : strategies for the events industry /	GT 3405 Mat Special event production : the process /	GT 3405 Oto Events feasibility and development : from strategy to operations /	GT 3405 Pre Event marketing : how to successfully promote events, festivals, conventions, and expositions /	Next

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