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(The) Olympic Games effect : how sports marketing builds strong brands / John A. Davis

By: Davis, John APublication details: J. Wiley Asia 2008ISBN: 9780470823668Subject(s): Olympics - Economic aspects | Sports - Marketing | Branding (Marketing)LOC classification: GV | 721.5

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	GV 721.5 Dav (Browse shelf (Opens below))	Available		G000471

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