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Market-based management : strategies for growing customer value and profitability / Roger J. Best

By: Best, Roger JPublication details: Pearson 2013Edition: 6th edISBN: 9780132848169Subject(s): Marketing managementLOC classification: HF | 5415.13

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF 5415.13 Bes (Browse shelf (Opens below))	Available		H020793
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF 5415.13 Bes (Browse shelf (Opens below))	Available		H020794

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Previous	HF5415.13 Web. Market-driven management : using the new marketing concept to create a customer-oriented company /	HF5415.13 Aak Strategic market management : global perspectives /	HF 5415.13 Bes Market-based management : strategies for growing customer value and profitability /	HF 5415.13 Bes Market-based management : strategies for growing customer value and profitability /	HF 5415.13 Cal Breakthrough marketing plans : how to stop wasting time and start driving growth /	HF 5415.13 Cra Marketing for entrepreneurs : concepts and applications for new ventures /	HF5415.13 Day Peripheral vision : detecting the weak signals that will make or break your company /	Next

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