(The) psychology of advertising / Bob M. Fennis and Wolfgang Stroebe

By: Fennis, Bob MContributor(s): Stroebe, WolfgangPublication details: Routledge 2016Edition: 2nd edISBN: 9781848723061Subject(s): Advertising - Psychological aspects | Consumers - AttitudesLOC classification: HF | 5822
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HF 5822 Fen (Browse shelf (Opens below)) Available H023343

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