Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz

By: Lovelock, Christopher HContributor(s): Patterson, Paul G | Wirtz, JochenPublication details: Pearson Australia 2015Edition: 6th edISBN: 9781486002702Subject(s): Service industries - Southeast Asia - Marketing | Service industries - Australia | Customer services - Australia - Marketing | Customer services - Southeast Asia - MarketingLOC classification: HD | 9980.5
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Open Book Shelf Open Book Shelf ELM LIBRARY (ELM)
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